2008-12-13

Fiat to sell more cars direct online?  

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Forgive me for mentioning the 500 rather than the Panda, but Fiat is offering 10,000 cars developed in conjunction with fashion label Diesel - and they're only available online.

Buyers can configure the car the way they want it, pay a deposit, track its production, make a final payment and organise the best dealer from which to collect it. All via the website.

And that's after 200 Abarth 500s were available for pre-order by an online desposit, six months before it was released. It sold out three months ahead of schedule.

You can see the 500byDiesel here, and unsurprisingly, it's a 1.2 Diesel!

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